You already know that writing the right copy explains its weight in gold. You know that a good copywriter can help both drive traffic to your website, and save it when it arrives.
Who knows how to find that author.
Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or laundry, is not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be hard to know what to look for - or to see something good once you've found it.
Fortunately, like many things in life, finding a copywriter is easy if you know how. And this article is here to show you how.
What to look for in a writing service
If you are like most people, the first place you will turn to when searching for a paid author is a search engine like Google. Walking wisely. Your copyist's website is probably the biggest indicator of what kind of service you can expect. Here's what you need to look for:
1. Customer testimonials
Any good copywriter will know that proof is one of the most powerful marketing tools you can use to create a copy that converts site visitors into consumers. (If they do not know this, then they are not the correct copywriters. Hit that "back" button immediately…). You would expect your copywriter to use the evidence on their site too, would you? Look for the link "proof" or "customer comment" or similar. If not, ask yourself why…
2. Portfolio
No reputable copywriter would expect you to send them a project without seeing examples of their work. A copywriter’s portfolio is his calling card: without it, they go nowhere. Spend some time looking at a portfolio on your author's website. How is a copy read? It should be neat, clear, and easy to understand. It should also encourage you to take action once you have read, whether that action is a purchase, join an email list, or simply read. If an author's portfolio is unsatisfactory for you to use, there is nothing you can do about it.
3.Client list / restart
There are no specific qualifications that a copywriter needs to get started. Some copywriters have degrees in English or journalism, others teach them completely, because they have learned their art from the ground up. Instead of asking your copyist about their qualifications, then ask about their experience. Who have they worked with before? What have they done for those other clients? The answers to these questions should tell you everything you need to know about how well a copywriter has equipped you to work on your project.
Some copywriters state their finances in advance, others prefer to give quotations only in inquiry. No matter how much your copywriter chooses to reveal their values, however, make sure you have something to compare them with. Shop around. You wouldn’t buy the first house or car you’ve ever watched, and neither should you settle for the first author you find. Once you've got some quotes to look for, however, don't make the mistake of thinking that this lowest rate should be the best value. Be sure to compare likes and dislikes. Beware of "document mills": companies that sell articles for just a few dollars at a time. These companies usually hire amateur writers, many of whom do not speak English well. Remember, you get paid, and if the quote sounds too good to be true, it probably is. Website copywriting rate is close.
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